Dial Bernett Research Call Centers,
Hear the Voice of Your Markets
You have the questions. They have the answers.
In the final analysis, there is no better way to capture the voice of your markets than to call people on the phone and hear what they have to say. Anyone who has tried it, however, realizes that, as simple as it can sound at first, interviewing a representative sampling of individuals from specific market segments is no easy task. In fact, collecting data from hundreds of selected respondents is a high-tech undertaking that requires a surprising range of skills to accomplish.
Bernett Research has those skills.
Bernett technicians are able to:
- Program and pre-test your questionnaire
- Identify the appropriate audience
- Collect and process the responses, and
- Deliver the data in the format of your choice.
We own and operate three call centers in the Mountain and Pacific time zones equiped with 250 computer-aided-telephone-interviewing (CATI) stations.
All the technology in the world, however, won’t by itself get people to agree to set aside the time to take a survey. Bernett’s professional interviewers know how to apply just the right amount of the personal touch to get respondents to answer all the questions honestly and thoughtfully.
It is often the little things that make a difference. Bernett interviewers can schedule call backs. They can speak intelligently about the subject of their survey. Many are bilingual. All of the interviewers are selected because they like talking to people and hearing what they have to say. Nothing puts off a prospective respondent more than an interviewer with the personality of a Dictaphone.
Market research, after all, is a people business. The point isn’t to produce data, per se. The point is to produce insights and understanding, to capture opinions and attitudes; and, from an analysis of these uniquely human variables, to produce knowledge. This is clearly the high-road of data collection, but Bernett Research believes there is no other way.
And it works. Last year alone, Bernett processed the answers to more than 5.5 million questions. For some clients Bernett has made more than 500,000 calls on a single project. Whether you need to talk to CEOs and CIOs, consumers or business partners, Bernett consistently completes its call center projects on time and on budget.
No other data collection company provides this depth of service. Call centers are the core capability of Bernett Research. But, whether your market research project requires call centers, web surveys, focus groups or data processing services, Bernett has made an art of the science of data collection.
For more information, please contact us directly at 617-746-2600 or by email at info@bernett.com
