Data Processing
At its most basic level, research—any kind of research—is all about data. Processing data, as a result, is the fundamental science of research. There is an art to this science, however, and it requires an understanding that getting the most out of data involves much more than just crunching numbers, and manipulating codes. It takes a strategic approach that anticipates the best form for the raw data to take, integrates data from different sources together and compiles the data in an understandable and compelling format. Bernett research technicians are masters of this important art form.
Benefits of Data Processing by Bernett
- Data strategy. Identify in advance who is going to be looking at the results and develop the best format for the data to take.
- Tab plan. Identify the specific groups (banner points) you want to examine during the analysis. You can't know the results in advance but you need to know how you want to view them.
- Code open-ends. Sometimes a simple comment can articulate a complex issue eloquently. By coding open-ended questions, we bring the voice of the market into your survey design.
- Include data sets. Incorporate data from different research media including call center, Web, email and mail surveys.
- Merge historical data sets. We can import data collected in previous research phases to reveal historical trends and facilitate comparisons and projections.
- Merge open/closed responses. Bring the voice of the market into the data set with open-ended questions and look at individual answers in context with the appropriate set of closed-end responses.
