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| What you need to know to get the best results:
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Data strategy
Identify in advance who is going to be looking at the results and develop the best format for the data to take.
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Tab plan
Identify the specific groups (banner points) you want to examine during the analysis. You can't know the results in advance but you need to know how you want to view them.
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Code open-ends
Sometimes a simple comment can articulate a complex issue eloquently. By coding open-ended questions, we bring the voice of the market into your survey design.
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| Getting the answers. |
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| Showcasing the results. |
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Whether your study was conducted over the telephone, web -- or a combination of the two, Bernett's staff can generate a report of the frequency distribution for all close ended questions. |
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