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At its most basic level, research -- any kind of research -- is all about data. Processing data, as a result, is the fundamental science of research. There is an art to this science, however, and it requires an understanding that getting the most out of data involves much more than just crunching numbers, and manipulating codes. It takes a strategic approach that anticipates the best form for the data to take, integrates data from different sources together and presents the data in an understandable and compelling format. Bernett research technicians are masters of this important art form.
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 | Data strategy
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| Tab plan
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| Code open-ended questions ... |
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| Include data sets
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| Merge previously collected data sets
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| Merge open/closed responses ... |
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| Output options
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| SPSS sav file
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| Statistical testing ... |
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Being able to monitor the progress of the fieldwork makes it possible for you to adjust your data processing strategy to take best advantage of the data collected. |
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