An Information Sharing System
The Strategic Partner Response (SPResponse) service is a private-label extranet provided by Bernett Research Services Inc. to share information gathered during a series of telephone or web surveys with the survey respondents.
One of the most compelling incentives for respondents—especially in business-to-business surveys—is being able to review the results for themselves. People like to know how their peers answered the same questions. It gives them a benchmark for their own answers and contributes to a sense of community.
Sharing the results of surveys, as a result …
- Encourages respondents to participate in subsequent surveys,
- Creates an interactive environment between survey sponsors and the communities they are researching, and the communities they are researching, and
- Provides a platform for ongoing two-way communication
SPResponse can even provide the foundation for a partner portal where the results of a series of studies are presented to the respondents. Other content could include ongoing analysis, as well as Q&As, news and feature articles relevant to a particular survey theme.
By combining market research with community relationship management techniques, SPResponse creates a self-perpetuating information sharing process between a vendor and its partners and/or customers. SPResponse is designed for any organization that takes its products and/or services to market through a community of partner companies. Specific survey cycles can be used to evaluate satisfaction levels with partner programs, or existing products and to investigate expectations/requirements for new products or services.
SPResponse is ideal for …
- Manufacturers who depend on their partners to take their products to market, i.e. computer hardware and software vendors
- Wholesalers who work through a network of dealers and agents
- Retailers who want to engage a community of customers in ongoing interaction
- Market exchanges and supply chains where many companies of different size and core competency need to be able to interact efficiently and effectively
SPResponse allows market research firms to …
- Leverage their position as trusted advisors
- Extend their analytical and consulting services online
- Engage their clients in a series of inter-related surveys
- Take advantage of the publishing power of the Internet to publish targeted newsletters for their clients
- Promote market research as an ongoing process that builds customer satisfaction on a base of expanding knowledge and understanding
Please contact co-CEO Andrew Hayes (andrew@bernett.com) for more information.