Summer 2002

Moderators know best
Bernett Focus Group Facility Earn Top Honors in Worldwide Ranking

BOSTON: Bernett Research Services Inc. is pleased to report that its focus group center was named “One of the World's Best Focus Group Facilities” in the 11th annual worldwide ranking of focus group centers by Impulse Research Corp. of Los Angeles. The ranking is based on a survey of more than 5,000 moderators and researchers worldwide.

Facilities were rated on the quality of each of the following:

  • Recruiting
  • Personnel, and the services they provide
  • The physical facility, including conference and viewing rooms
  • Location
  • Food service
  • Value

“We are pleased and proud to be recognized in this way by focus group moderators,” says Bernyce Hayes, president and founder of Bernett Research. “Moderators, after all, are the ones who know focus group facilities inside and out. We've always maintained that there is much more to a successful focus group than a comfortable room with a glass wall. Obviously, focus group moderators think so, too.”

Focus group customer Wirthlin Worldwide was not surprised to hear about Bernett's leadership standing this year. “We already knew that Bernett was great,” says Sohaila Shambayati. “That's why we ask Bernett to host all of our Boston-area focus groups. Their rooms are perfectly outfitted and their support staff is the best.”

The Bernett Research focus group facility occupies 10,000 square feet—the entire fifth floor—of a Commonwealth Avenue office center conveniently located within easy reach of both the Massachusetts Turnpike and Logan International Airport. Conference rooms are available to fit any group in any configuration including auditorium seating, living room, classroom, or conference room arrangements. The auditorium conference suite can accommodate as many as 50 participants and 25 observers.

Bernett's professional recruiting staff maintains databases of qualified participants not only from the city of Boston but also from the surrounding suburbs and personally interviews and qualifies all potential participants. Bernett recruiters can even recruit participants for focus groups in other regions.

The state-of-the-art facility provides high-speed Internet access, video and audio taping, and video conferencing in every conference suite. Fully equipped, private offices are also available so focus group customers can be in regular contact with their home offices during their time as guests of Bernett Research.

The combination of comfortable, secure facilities and professional services explains why more than 10,000 individuals participated in focus groups hosted by Bernett Research last year alone.

***

Founded in 1972, Bernett Research is a profitable, privately held market research and data collection firm based in Boston. Bernett Research collected strategic information for many high-profile clients long before there was an Internet. Its strategically located call centers and professional interviewers now add a depth of capability to its email and Web-survey tools that is unique among market research firms active today.

Some marquis clients include: Abt Associates, Chadwick, Martin, Bailey, CMP Media, Directions Research, Goodby, Silverstein & Partners, MarketFacts, Market Strategies, MIT Sloan School of Management, and Wirthlin Worldwide.

For more information please contact Bernyce Hayes at (617) 746-2600 or by email at Bernyce@bernett.com.